RE:DRAW provides professional artwork reconstruction, recovery and production adaptation services. The information below explains how our service works, what you can expect from us, and the responsibilities associated with supplying artwork for reproduction.
1. Artwork Assessment
All submitted artwork is assessed before work begins. We review the supplied file, determine the appropriate service or redraw level and confirm the price with you before proceeding.
Submitting artwork for assessment is free and does not commit you to purchasing a service.
2. Logo Reconstruction
RE:DRAW manually reconstructs suitable supplied artwork into clean, professional production artwork. Our redraw service does not rely on automatic tracing, Quick Trace or AI autotracing as a substitute for professional reconstruction.
Reconstruction accuracy depends on the quality and clarity of the supplied reference artwork. Fine details, gradients, effects, lettering and other elements will be recreated as accurately as reasonably possible from the information visible in the supplied file.
3. Existing Artwork and Free Sourcing Assistance
If suitable official production artwork already exists, we will not recommend an unnecessary redraw. During our initial assessment, we may check whether an appropriate existing version is publicly available.
If we locate suitable official artwork, we will let you know and, where possible, direct you to its legitimate source free of charge. No sourcing fee is charged for this assistance during the initial assessment.
If payment has already been received but reconstruction has not started, and an existing official file removes the need for the agreed service, we will offer a full refund.
Publicly available artwork does not necessarily carry permission for unrestricted use or redistribution. Artwork sourcing does not transfer copyright, trademark ownership or licensing rights.
4. Production Adaptation
Some highly detailed, illustrative or AI-generated logos contain fine detail, textures or effects that may not reproduce effectively across professional printing and branding processes.
If an exact reconstruction is not the best production solution, RE:DRAW may recommend a Production Adaptation — a cleaner, print-friendly version intended to retain the recognisable character of the supplied design while improving its suitability for production.
No Production Adaptation or other intentional design change will be undertaken without your approval. Production Adaptation is separate from the standard L1–L6 redraw pricing and may require an individual quotation.
5. Pricing, Approval and Payment
The redraw level and price are confirmed after assessment and before reconstruction begins. The level assigned by RE:DRAW is based on the complexity and production requirements of the supplied artwork.
Customers receive a quotation specifying the proposed service, price and expected turnaround. The customer must approve the quotation before payment is requested and production begins.
Online payments may be processed through Payfast, an independent payment service provider. Payment instructions will be supplied after the quotation has been accepted. Customers should use the official payment request or payment link provided for their order.
Prices may be quoted in US dollars. Depending on the payment method and available Payfast currency options, the amount displayed or charged may be converted into another currency. Any applicable conversion information will be presented through the payment process.
Production begins only after the quotation has been approved, the required payment has been confirmed and RE:DRAW has accepted the order for production.
6. Turnaround Times
- L1–L3: within 12 hours.
- L4–L6: within 24 hours.
- Express: under 3 hours for suitable artwork, subject to availability and an additional quoted charge.
Turnaround begins at the confirmed production start time, after customer approval, payment confirmation and acceptance of the order by RE:DRAW. Assessment time before order confirmation is not included in the stated production turnaround.
Submissions received outside RE:DRAW’s operating hours may be assessed during the next working period. If circumstances affecting an agreed turnaround become apparent, we will communicate this as soon as reasonably possible.
7. File Delivery
L1–L5 Vector Redraws: Completed artwork is normally supplied in AI, EPS, PDF and high-resolution PNG formats. Vector elements can be scaled without loss of vector quality.
L6 Hybrid Artwork: Completed artwork is normally supplied in EPS, PDF, high-resolution TIFF and PNG formats. L6 artwork contains high-resolution bitmap elements, is prepared at an appropriate production size and resolution, and is not supplied as fully vector artwork.
Completed artwork is delivered electronically, normally by email attachment or through a secure download link where file sizes make email delivery impractical.
Customers should contact RE:DRAW if delivered files cannot be accessed or opened so that an appropriate resolution can be arranged.
8. Revisions
One reasonable revision is included with each redraw. This may include colour changes, removal of specified elements or minor adjustments to recreated vector elements.
Major design changes, additional revisions or substantial changes to complex bitmap elements may require an additional quotation. Revision requests remain subject to the practical limitations of the supplied and reconstructed artwork.
The included revision policy does not restrict any rights or remedies available where a service is defective or has not been provided as agreed.
9. Supplied Artwork and Accuracy
RE:DRAW recreates artwork from the reference material supplied or approved by the client. Where details are unclear, missing, heavily pixelated or otherwise impossible to determine accurately, reasonable professional judgement may be required.
Colours, gradients, effects and fine details will be matched as closely as reasonably possible. Differences may occur where the original artwork, colour specifications, fonts or source files are unavailable.
10. Copyright and Permission
By submitting artwork to RE:DRAW, you confirm that you are authorised to request work on that artwork or otherwise have the necessary permission to use it for the requested purpose.
RE:DRAW does not claim ownership of client-supplied logos or artwork. Our reconstruction service does not transfer copyright, trademark ownership or other intellectual-property rights in the underlying design.
The client remains responsible for ensuring that their use of supplied, reconstructed, recovered or adapted artwork complies with applicable copyright, trademark and other intellectual-property requirements.
11. Complex and AI-Generated Artwork
AI-generated, illustrative and highly complex artwork is welcome for assessment. However, some artwork may contain detail or effects that cannot be reproduced effectively as conventional vector artwork or across every production method.
Where appropriate, RE:DRAW may recommend hybrid L6 artwork, a Production Adaptation or another practical production solution rather than attempting a reconstruction that would not perform effectively in its intended use.
12. Production Suitability
Different production methods have different artwork requirements. A file suitable for large-format digital printing may not necessarily be suitable without modification for processes such as embroidery, vinyl cutting, pad printing, engraving or single-colour reproduction.
If you tell us about a specific production requirement when submitting your artwork, we will take that information into account when assessing and preparing the file.
13. Refunds and Cancellations
Submitting artwork for assessment is free and does not create an obligation to purchase. Customers may cancel before accepting a quotation or making payment without charge.
Refunds and cancellations after payment are handled according to our Refund & Cancellation Policy, including the treatment of cancellations before or after production begins, non-delivery and defective artwork.
Customers should review the Refund & Cancellation Policy before approving and paying for an order. Nothing in these terms removes rights or remedies that cannot lawfully be excluded.
14. Privacy and Personal Information
Information submitted through RE:DRAW’s website is handled in accordance with our Privacy & Cookie Policy. This includes customer contact information, submitted artwork, service correspondence and information relevant to processing orders.
15. Contact
For general enquiries, contact hello@re-draw.co.za.
For artwork-related enquiries, contact artwork@re-draw.co.za.
For payment, refund or cancellation enquiries, contact accounts@re-draw.co.za.
Questions about your artwork? Upload it for a free assessment. We’ll review what you have and explain the most appropriate production solution before any paid work begins.